“When it comes down to it, we’re all human. We respond to being treated well. We reject what’s fake or dishonest, and we are drawn to authenticity. It seems so easy, yet for many brands, it’s difficult to accomplish.”
– Forbes 

Micronutrients was introduced to Westside in July 2011 at a time when Micronutrients had developed the new hydroxy chloride trace mineral technology called IntelliBond. It led to a relationship that has grown from strength to strength for almost 10 years.

In recent years, Micronutrients has become part of the Dutch family-owned SHV group which employs 60,000 people in 58 countries and has an annual turnover of €20bn. What Westside appreciates about being partners with this large global group is its values: “our most important values are integrity and trust. Integrity means being honest, genuine and totally open in communications about all matters which concern the company. Good news may travel slowly, bad news should travel quickly. We trust our people to put their best effort into working for the company, its progress and achieving success within their capabilities and in line with our values.”

This is of particular significance because IntelliBond has been researched, developed and extensively validated by respected, nutritional animal scientists and leading international institutions since the 1990s. In line with the SHV groups values – it’s all about integrity and trust and in the case of IntelliBond; it underscores the fact that it is a genuine product that can be depended on to deliver on its claims.

This article provides an overview of what makes IntelliBond such a unique, strong and dependable source of Copper, Manganese and Zinc in animal feed. It also draws attention to the indispensable role these trace minerals play in the fertility, growth and health of animals. And yet, when they are provided in the form of IntelliBond they only comprise approximately 0,75% of the cost of a high performance feed. Nutritional integrity that is not worth compromising.

IntelliBond Leaders in Trace Minerals

IntelliBond hydroxy trace minerals are the newest, most technologically advanced form of trace minerals designed for use in animal feeds. Read about the key characteristics that make IntelliBond unique.