Nutritional integrity is not worth compromising.

Why compromise?
“When it comes down to it, we’re all human. We respond to being treated well. We reject what’s fake or dishonest, and we are drawn to authenticity. It seems so easy, yet for many brands, it’s difficult to accomplish.” – Forbes

Micronutrients and Westside teamed up in July 2011 to bring its new hydroxy chloride trace mineral technology called IntelliBond to Southern Africa. It led to a relationship that has grown from strength to strength for more than 10 years.

In recent years, Micronutrients has become part of the Dutch family-owned SHV group which employs 60,000 people in 58 countries and has an annual turnover of €20bn+. It is a group that is built on the values of integrity and trust: “our most important values are integrity and trust. Integrity means being honest, genuine and totally open in communications about all matters which concern the company. Good news may travel slowly, bad news should travel quickly. We trust our people to put their best effort into working for the company, its progress and achieving success within their capabilities and in line with our values.”

This is of particular significance because IntelliBond has been researched, developed and extensively validated by respected, nutritional animal scientists and leading international institutions since the 1990s. In line with the SHV groups values – it’s all about integrity and trust and in the case of IntelliBond; it underscores the fact that it is a product that can be depended on to deliver on its claims.

This brochure provides an overview of IntelliBond’s unique and important qualities that make it such an outstanding and dependable source of Copper, Manganese and Zinc in animal feed. It also draws attention to the indispensable and quantifiable role these trace minerals play in the fertility, growth and health of animals and how this translates into an improved return on investment. When Copper, Manganese and Zinc are provided in the form of IntelliBond they only comprise at most approximately 0,5 to 0,75% of the cost of a high performance feed. Nutritional integrity that is not worth compromising.